ORGANIC TRAFFIC ON SOCIAL MEDIA


Hashtags are the most effective way to get new users to see your posts. They are a really good way to target a specific demographic, even on a local level. Yet time after time, we come across so many different businesses and people who don’t know how to do it effectively.


Leetag is an app that helps you choose the best hashtags for your industry by generating hashtags based off a word you search in the app. (Any app that does this to your liking will do)


How to use it:

Download it from your devices app store, open the app, then type a word that pertains to your next Instagram or Facebook post as well as your industry.


Example: For a photo of food you would type in “Food”


Your result will look something like this:

#foodporn #food #foodie #foodstagram #instafood #foodphotography #foodgasm #foodlover #yummy #foodblogger #foodpics #delicious #instagood #foodpic #foodies #tasty #foods #yum #dinner #eat #foodpassion #foodblog #foodtruck #healthyfood #foody #foodgram #eeeeeats #breakfast #lunch #foodtrip


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In case you don’t know…  

SEO stands for Search Engine Optimization. It is how relevant your website is to search results and the ranking it has in the search engine. Having a good SEO rank for your website means your website can be easily found by your target demographic when they look for something related to your industry or look for the exact thing you provide.

Part I


Ad creators and even some web designers don’t realize that the file name of the images used on your website plays a role in your SEO.

Before you upload your images to your website name them properly.

  1. Go to the image file on your computer then rename the file name of all your image to keywords appropriate to the photo, your business, and industry, do it for all of the photos that will be on your website. Words should be slightly different because every photo is different.


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A funnel is a sequence of steps you bring a potential or existing customer through to get them to take one big action such as buying something from you for the first time or again.

Funnels are fundamental to how your business functions online. A funnel can start when you interact with someone 1on1, interact on social media, they land on your website, interact with an online ad of yours, open an email or talk on the phone. This list can go on for a few pages but we are just going to stop here.




A funnel is a bridge that turns people that don’t trust know or like you into people that do trust you and would eventually buy from you, depending on the product or service you provide your funnel could have 2-3 steps or much more than that, your funnel could even have funnels within the main funnel.




Image #1. Types of Online Traffic and Where a Potential Customer is in the Funnel

Image #2. AIDA Marketing Visual

Image #3. Simple Sales Funnel Visual

Image #4. Preparing for a Funnel Visual

Image #5. Large Online Funnel Visual

Image #6. Facebook Funnel

Image #7. Networking Meeting with Informational Material


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  1. Not having an advertising budget


  1.   Radio


  1.   Faxing


  1.   Newspaper Ad/Print Ads/Billboard Ad/Mail ads


  1.   Not having a landing page


  1.   Paying for Yelp



Using low quality images on your website, social media accounts and ads.

Content is everything. What do you think to yourself when an image, video, or advertisement is low quality, I personally think “They didn’t think about the end user,” “This ad probably has no end goal,” and “My eyes hurt now.” Think of the quality as the boldness of the character that your content is trying to portray. Having bad quality content is a bad first impression. It makes people thing you don't care enough to take the time to use images that are clear and aesthetic. All of your online content is a reflection on your business and how professional and organized you are. If the quality is low the ad will have little to no power and your money will be wasted if you paid to push out low quality content.


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Domenic Dioguardi and Michael Di Donato are co-Presidents of Silver Spine Media, a digital marketing agency based in New Jersey. Their company can build websites from scratch, as well as working on the branding and developing e-commerce capabilities.

Domenic, Michael, how did you get involved in digital marketing?

Dom: I started doing digital marketing for my mom’s business in New Jersey. In the beginning, I didn’t even know I was doing something called digital marketing, I was just making edits to the website, creating social media and vendor accounts on a bunch of platforms and occasionally running Google ads.

Mike: In New Jersey, we are surrounded by businesses of all kinds. I see that a large amount of them don’t know what specific actions to take to truly make a difference in their business. After learning about online marketing, I noticed what they were lacking. It came down to the online presence being unorganized, the way they went about selling their products or services, and the website being old or badly optimized.

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1. On-page SEO

2. Growing your Instagram account

3. Growing your Facebook account fast

4. Why you need online testimonials

5. Why nutritionists should display case studies

6. Why Google ads are important

7. Why creating a free ebook is important

8. How to rank higher on Google My Business

9. Starting a podcast

10. Getting on Nutritionist specific directories

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1. Know Your Company's Budget

2. Get the Pricing

3. Ask About Charges and Fees

4. Take a Look at Past Clients

5. Find out Their Client Retention Rate

6. Ask Which Person Will be Responsible for Your Site

7. Ask About Customer Support

8. Ask Who Can Update Your Site

9. Find Out if They Will Relocate Your Website

10. Set Achievable and Concrete Goals with Deadlines

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The 7 ways

1. Uptime
2. Speed
3. Security
4. Server location
5. SSL Certificate type
6. A "Clean neighborhood"
7. Support
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This is why local businesses in 
New Jersey choose us as their web design company


1. You want your website to translate to sales. SO DO WE.


2. We treat your Website like your Headquarters.


3. We focus on Quality which converts sales.


4. The Silver Spine Media team creates what You have in mind.


5. We use WordPress.


6. Silver Spine Media uses Elementor to enhance Your website.


7. We set you up with Siteground hosting for your site.


8. Complete on-page Search Engine Optimization.


9. We can get your website up in 2-4 days.


10. We make any changes you want for a year.


11. Silver Spine Media understands great copy.


12. We will answer you within an hour or less. No waiting for days or weeks to get something done.

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Everything you need to learn about us

  • Marketing Services
  • Our Satisfied Clients

Web Design & Development (Mobile Friendly)

Beautiful Marketing Optimized Websites Designed on WordPress! We ensure your website will rank and get traffic. 

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Google Advertising

Reach new clients in no time by having us set up a high-level Google ads campaign. We guarantee new clients in 20 days or less or your money back.

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SEARCH ENGINE OPTIMIZATION (SEO)

Already have a beautiful website? Let's get you more visitors and clients. We have a full understanding of on-page and off-page SEO. ​

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MARKETING AND BUSINESS STRATEGY CONSULTING​

We will point out inconsistencies in your business and build a strategy for you to make your business run as smooth as it possibly can.​

Social Media Marketing

Facebook advertising, Instagram advertising, YouTube advertising, and much more. We will get you company awareness, followers, and leads.

Environmental Inspection Services

Our Google Ads Campaign has gotten him with over 200 clients to date. ​

Clients reach out to him on a weekly basis from the Google advertisements we have been running for him.

Outcome: Clients on a Daily Basis

Mold Inspector Marketing

We have been providing John with almost all of his current business since November of 2018.

Lite Beast

We have provided Lite Beast with customers through a marketing optimized website and Google ads.

Our Google Ads Campaign gets them sales whenever we turn it on for them.

Outcome: Consistent Sales From Paid Ads

Sandra's Creative Design

We made Sandra a high ranking website and ran her advertisements that get her clients on a weekly basis.

She get customers organically and out ranks larger companies in her industry.

Outcome: Influx of New Clients

Muzio Construction

We got Muzio Construction clients consistently with Facebook Ads.

Acquired 8 paying clients worth over $5,000 each with only $115 within a few weeks.

Outcome: Calls on a Daily Basis

Steve's Climate Control

We have provided Steve with Over 20 leads in one month between Yelp and Google My Business.

Outcome: Consistent and organic clients without running ads.

Hearts for You

We created them a marketing optimized website that brought over 191 interested people to their website organically.

Outcome: Calls on a Daily Basis

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