The most effective SEO Tools and tips in 2020 | Discover Free and Paid SEO Checkers to Improve your Website

SEO Tools

Once you use these 11 website and SEO Tools, You’ll never leave your basement

For you or your business to effectively sell online, it needs to be found effortlessly. Whether you're a business, an artist, or a non-profit organization; when someone on any platform searches about your industry, you should be the first to come up. You can achieve this by implementing online marketing strategies that create a relevant place for you online. Being effective online involves branding yourself, offering value, and creating a presence on various online platforms that transmits a sales message to help them take the necessary steps in letting you solve their problems. This is true for any E-Com store, every local business, or any person or organization that creates anything. Any business can and should benefit from some form of online advertising across multiple platforms. Especially with the amount of things they can be doing themselves or outsourcing to others.

If you have some things set up online and your wondering why people aren’t contacting you, stop pulling your hair out. There are tons of people already searching for what you have online. It doesn’t matter what industry you're in, people are always looking. Getting in front of these people is key. You don’t need to jump in front of people and hope for them to say yes, or waste your time with ‘hope marketing.’ The right type of people are looking for you this very second and will come to you if you position yourself online properly.


One of the platforms you could optimize yourself to become easily found on is Google. This is done by ranking your website with Search Engine Optimization (SEO). If you have a website, it can be optimized to appear at the top of Google within search results that pertain to your industry. It is easy to miss the things that are really hurting your website's SEO. There are a lot of on-page SEO factors on your website that needs to be tweaked to fix your website’s ranking. You won't believe how much the way your website was built can be hurting your ranking. It is best to just have an SEO company that understands on-page and off-page SEO to take care of the job so you don't have to sacrifice your schedule. But, we wanted to make something showing some real digital marketing tools that we use for the people who want to take any needed SEO services into their own hands. Here are some SEO tools to help your website rank higher on Google.

This tool is probably the most comprehensive On-page SEO tools we are going to talk about. It displays the very fine details of your website, it shows you what photos are slowing down your page speed, your websites performance, if your hosting plan is slow, if plugins are creating code loading issues, and much more. It allows you to dig deep into the true issues that are responsible for your website being slow. It is great to use during and after you built your website. The catch with this tool is that it does take research to figure out what each issue is because it explains each issue in its technical form.

This is easily one of the best free keyword tools that we have seen. We use it to do keyword research and see what a new client of ours is ranking for then optimize towards them. This is the easiest way to browse both free and paid keywords to see how popular they are and how easy it is for your website to rank for those words or how well a paid ad campaign will do. If you enter in a domain name it will show the position of the domain for each keyword the site is ranking for. Things get very exiting when you start to see your domain rank higher and higher for the keywords you are optimizing for.

Mobile traffic is the most common form of online traffic, a majority of today's traffic comes from mobile devices such as iphones, android phones, and tablets. In 2017 51% of internet users used desktops and laptops and 49% use mobile devices… In 2018 it was 52%+ mobile. Google only checks the mobile performance of your site now a days, optimizing your website to be viewed on mobile device will increase the likelihood of your site ranking higher for the keywords you are trying to rank for. Google has tons of apps and programs that go very unnoticed; Google Analytics, Google Data Studio, Google keyword planner, Google Trends, Google Sites, and Google Structured Data Testing Tool to just name a few. With this tool, you can see how mobile friendly your website is and diagnose any issues that are affecting the way it appears on a mobile device, this can also be done in Google Search Console if you are looking to get finer details. NOTE: For a few years now there has been an issue with Google marking mobile friendly sites as not mobile friendly on the Search Engine Results Pages. If Google’s Mobile-Friendly Test shows that your site is mobile-friendly, then you are good to go.

People will leave your site if it takes too long to load. 53% of people will leave a mobile page if it takes longer than 3 seconds to load. This tool will help you avoid high bounce rates on your website. What people don't realize is that a slow website will not rank well. People will not stay on it long, which will hurt the bounce rate and therefore your SEO. Pingdom helps you test your websites loading speed, transaction monitoring, uptime, and performance. You can identify what parts of a webpage are hurting it’s loading time so you are able to fix the issues. This tools is similar to WebPageTest.org.

Sitechecker has a really comprehensive SEO audit with an array of functions. It checks titles, H1-6 Tags, images, and other aspects of a webpage. It also displays Google SERP results, meta tags, and descriptions. Sitechecker can find errors on your website that are preventing it from appearing in the search engine. You can also check all the internal and external links.

This tool is for analyzing your websites speed and performance as well as how you how you can make it better. Like Pingdom and WebPageTest, it tells you how your website loads but you get to see your Google and Yahoo (Yslow) score. You can even have automatic updates on your website if it’s performance dips below a certain level.

Another SEO Tool with a vast number of uses to optimize your website. Seobility crawls your website and audits how well the basic On-page SEO is completed. It can track your Google Ranking and offers daily updates. It also has some link building tools along with a way to monitor your backlinks.

This is a simple On-page SEO Tool that was made by hubspot. Just enter your URL to see data about your websites performance, security, mobile view compatibility, and SEO. It’s a very simple and straightforward tool that is less complex than the other tools. If you are new to SEO use this tool first then try the other tools such as Seobility and Sitechecker.

This is a website performance tool for anyone who wants to make their website faster on all devices. It grades your site by showing you the opportunities in a waterfall format. The issues displayed affect your sites performance on desktop and mobile devices. This tool is similar to Google’s Mobile-Friendly Test but it tests the desktop speed as well as the mobile speed. If you scroll down and click on each row under opportunities you will see several things that need to be done to improve your sites speed, for example re-uploading all of your images in JPEG 2000 format. This tool is similar to GT Metrix and WebPageTest so you will have to do a little bit of research to figure out how to make the improvements.

If you are relying on a company to make all of your website edits and you don’t know what platform your website was made on, tools they are using, what hosting your website has or any other details about your website, this tool is a really quick way to access that information. Once you make a free account you will get access to see in full detail what your website is Built With.

11. site: site.com

This is an easy way to view all of the indexed pages on your website. Simply put site: in front of your domain name and paste the whole thing into your url bar. Here is an example with our site:silverspinemedia.com

There's more for you to test than you think...