1. Do on-page SEO
The full meaning of the word SEO is Search Engine Optimization. It essentially means the extent at which Google likes your website and where it will be ranked on the search engine results page. When people search for content related to your website, does it pops up in the first page for all to see or it gets hidden among lots of pages on Google?
To ensure your practices website ranks well and is found on Google you need to make sure the correct keywords you want to rank for are included on your home page, your H1-H6 tags are correct, your images have alt text, you are linking to other pages on your sites that are relevant to the primary page, and much more. These keywords need to be carefully researched and placed organically in your website, if you can rank on the first page for a words with a low monthly search volume a couple of times then your website will begin to build authority then you can rank the site for harder and harder keywords. For example, (Nutritionist in New York), people should be able to find your place on the first or second page of Google as well as in the Google map section (Google My Business).