7 Ways Web Hosting Affects your SEO Rankings

Most webmasters understand the importance of SEO. In fact, they spend a lot of time and effort in building the right backlinks and trying to rank in the search engines. However, in this race to rank higher, they often overlook an essential aspect which has a direct impact on their SEO ranking. We are speaking about web hosting. Most Webmasters go with the most affordable package when it comes to hosting.

Web hosting effects SEO (1)

Affordable hosting can prove to be costly. But, it has a direct impact on your rankings. That is why, if you do not choose the right hosting provider, irrespective of your SEO budget, you cannot rank high. We will today help you understand how Web hosting affects your SEO ranking.

There are a few hosting parameters which have a direct impact on your SEO rankings. We will go into these parameters below so that you can understand the impact of web hosting on your SEO campaign.

The 7 ways

1. Uptime
2. Speed
3. Security
4. Server location
5. SSL Certificate type
6. A "Clean neighborhood"
7. Support

1. Uptime

Uptime refers to the time your website is online. The depiction of uptime is in percentage. Ideally, a good web hosting provider can offer you a 99.9% uptime guarantee. However, if you go with the most affordable option, chances are the uptime might be less.

Why is uptime critical when it comes to SEO?


Google and other search engines focus a lot on user experience. When search engines display your website in the search results, it prefers that the users have an optimum experience. If your site is down, users will not be able to access it. In that case, the user experience will not be up to mark. Search engines prefer that users do not come across websites which aren’t online. It means that if your website is down for a significant time, you will get demoted in the search engine rankings.


Irrespective of the backlinks which you have built or the authority which you have, if your website is down for a considerable time, you will face a loss of traffic.


Most affordable hosting providers oversell the resources to make up for the low cost. That is why they are more prone to going down. The uptime of these web hosting providers is low. As a result, your rankings will get hit eventually.

2. Speed

The speed of your website will determine how long does the visitor stay on your website. If the visitor returns to the search engines or closes your site after just browsing through a single page, the bounce rate will be higher. The bounce rate is the percentage of visitors who leave your site after reading a single page. A higher bounce rate will lower your rankings.


One of the factors that have control over the bounce rate of your website is the speed of your website. If the speed of your website is slow, the loading time will be high, and the bounce rate will be higher. As a result, users will not wait for the page to load and will close your website or return to the search engines. In such a case, it is the user experience of the search engine which takes a hit. Therefore, Google will have no other option but to demote your website in the search engines.


The speed of your website is dependent on various factors which are under the control of your web hosting provider. These include:


• Number of websites hosted on a server

• Uplink and Downlink speed of the server

• The memory of the server


If you choose any substandard hosting provider, it will be difficult for you to gain optimum resources. Owing to overselling, whatever resources are available will be clogged up. As a result, the speed of your website will reduce, which will, in turn, impact your rankings negatively, and all your SEO efforts will go down the drain. That is why hosting can have a direct impact on your SEO rankings.

3. Security

The moment your website starts ranking in the search engines in the first few pages, it will be the target of various attacks. These hackers aim to inject links into your website to gain SEO benefits. They often link to shady sites from your domain once it starts ranking. The problem is whenever there is such spam on your site; it often leads to a Google penalty. Owing to this penalty, you are likely to lose your rankings.

website security

Sure enough, you can identify those links/pages and remove them, but it is likely that before doing so, Google will penalize your website. As a result, you will have to renew your SEO campaign to gain those rankings. That is why the security of hosting server plays an important role.


If server security is bullet-proof, your website will not be susceptible to such attacks. It will be able to thwart most of these attacks. As a result, the hackers will not be successful in creating spam backlinks from your website. Malware injection will also not happen. Your website will continue to rank in the search engines unabated.


You should not attempt to save a few dollars each month by choosing a substandard host. It will cost you a lot in the longer-term. That is why a much better option is to ask your hosting provider a few questions like:


Is the server bullet-proof?

• What are the security features in the server?

• Do you monitor the servers for attacks 24/7?

• Can the server thwart DDOS attacks?


When you ask these questions to your web hosting provider before choosing one, it is easy to go with the most secure web hosting provider. As a result, you will not have to worry about any attacks impacting your SEO campaign.

4. Server location

One more aspect of web hosting, which influences your SEO ranking is the location of the server. Search engines often take into account the server location to gauge your target demographics. For example, if your website is hosted in the US, the search engines assume that you are targeting the US audience.


Similarly, if the location of the server is near to the target demographic, the loading time of your website will be on the lower side. As a result, the bounce rate will also be lower, and the user experience will be optimum. These two factors make it clear that it is necessary to choose the hosting provider with native server location.


While cherry-picking the server might not be an affordable task always, but it will ensure that you gain benefits in terms of SEO ranking. If you pick the most affordable hosting provider, you might or might not get the server location, which is closer to your audience. In such a case, you will be at a disadvantage as compared to your peers. If your competition is situated near to your target audience, they will automatically rank higher in the search engines. Due to this very reason, it is crucial to choose the server wisely. While the web hosting server location might seem like an inconsequential aspect of web hosting, but it has a significant impact on your search engine rankings.

5. SSL Certificate type

Google has clearly stated that SSL certificates are a factor in their ranking algorithm. Similarly, other search engines are also putting their weight behind secure websites with SSL certificates. You might think about how SSL certificates are interconnected with web hosting? The answer to that is many web hosting providers provide you on-server SSL certificates. It means that you will not have to purchase the SSL certificate separately. As a result, without spending anything extra, you will have the edge over your unsecured competitors. It will help you overtake them without taking any extra effort.

Google has clearly stated that SSL certificates are a factor in their ranking algorithm. Similarly, other search engines are also putting their weight behind secure websites with SSL certificates. You might think about how SSL certificates are interconnected with web hosting? The answer to that is many web hosting providers provide you on-server SSL certificates. It means that you will not have to purchase the SSL certificate separately. As a result, without spending anything extra, you will have the edge over your unsecured competitors. It will help you overtake them without taking any extra effort.


The advantages of SSL certificates provided by your web hosting provider are plenty like:


• You can provide a secure browsing experience to your visitors.

• You can rank higher in the search engines.

• You can thwart any attacks on your website.


All these factors have a detrimental impact on your search engine rankings. If you have an SSL encrypted website, it will undoubtedly aid your ranking. In a nutshell, it is necessary to choose the hosting provider which provides on-server SSL certificate.

6. A "Clean neighborhood"

When you go with any cheap hosting provider, chances are a variety of websites hosted on the same IP. These websites can include pharmacies, casinos, sports betting, and so on. These are generally considered as bad neighborhoods. If these websites rely on spam email marketing, the IP can get blacklisted.


Another disadvantage of going with any hosting provider without proper due diligence is that you might be hosted on a blacklisted IP right from the start. In such a case, you will be at a disadvantage when it comes to search engine rankings. Moreover, an email which you send through your webmail account will be automatically flagged as spam. You will not be able to conduct your business right. Also, in spite of your best efforts, you will always be at a disadvantage when it comes to search engine rankings. In the longer term, it can cost you significantly.


Instead, when you conduct proper due diligence while choosing the web hosting provider, it is comparatively easy to choose one with clean IP’s. It means that other websites hosted on your web server will also be clean. By running a few checks, you can ascertain that the IP is entirely clean. Some of the tests which you have to do are:


• Checking the other websites on the hosted IP using tools like yougetsignal.com

• Checking IP against various blacklists on sites like Dnschecker.org


When you conduct both these tests, it will be easier for you to ensure that the IP is completely clean. Most hosting providers can provide you with a test IP in advance. Once you check the IP and make sure that it is clean, you can go ahead and choose that hosting provider.


If you skip these necessary steps, chances are you might choose an IP from a bad neighborhood. It will not only hamper the progress of your website but also your search engine rankings.

7. Support

You might be thinking what the support of the web hosting provider has to do with SEO ranking. While it might not have a direct impact on your SEO ranking, but it certainly has an indirect effect.


Even if you choose the best web hosting provider, at one point of time or the other, your website will go down. It can be due to server downtime or due to a hacking attempt. In such a case, it is essential to restore your website in the original state as soon as possible. In this case, the support of the hosting provider comes into the picture. If the support is not prompt, your website will remain down for a longer time. Consequently, your search engine rankings will get impacted. Owing to this very reason, it is a good idea to always take into account the support of your web hosting provider while choosing one.


Ideally, the web hosting provider should have multiple support channels like:


• Ticket support

• Live chat support

• Email support

• Phone support


When that is the case, it will be easy for you to get proper support in real-time. When you can get round the clock support, your website will be up and running in no time. That is why you cannot afford to ignore this aspect of your hosting provider either. It is easy to test the support quality of the hosting provider.


Before you buy the package, you can contact the hosting provider through different channels. If the reply is prompt, you can be sure that the support is up to the mark. If not, you have to think about finding another web hosting provider. While the support of the web hosting provider might not directly impact SEO rankings, but it does indirectly.

So, as you can see, web hosting can impact your SEO ranking in multiple ways. It is not wise to ignore all these factors. When you’re choosing a good web hosting provider, it is essential to judge it on these seven factors. When you do so, it is easy for you to pick the right web hosting provider. Once you use our guide above, it will indeed become easy for you to make the right decision when it comes to web hosting.

Our Recommendation

If you want a web hosting service that will increase your sites SEO rankings, we recommend Siteground. After switching our site to Siteground hosting, 7 people filled out a form on our home page a week after switching. Not only is it slightly cheaper than GoDaddy’s hosting, but it is also faster, and comes with direct access to Cloudflare. 


The speed and security offered by Siteground gave us an instant boost and ranked our site higher on Google for our target keywords. We also started hosting some of our client's sites with Siteground.


After switching one of our client's sites from GoDaddy to Siteground, their website went from ranking on the 2nd and 3rd page to the 1st page for all of their keywords.


If you want to make the switch to Siteground yourself ASAP click the image below.

Web Hosting

If you want to increase your site’s SEO… we offer SEO services that could get you on the first page in 2 months. Your site will appear in front of the right people on Google and Bing in a profitable way. Click here if you want to learn more: 


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